For over 30 years, Brad Norton has felt privileged to work at Utah Community Credit Union where he currently serves as chief marketing officer. When Brad started working for the credit union in the 1980s, he quickly fell in love with its philosophy as a not-for-profit financial institution and bought into that mission completely. Whether it’s teaching smart money habits to kids through BeMoneySmart, launching Elevated Checking with NBA star Walker Kessler or sharing UCCU’s mission of “People Over Profits,” Brad helps people truly love where they bank. A family-man at heart, Brad met his wife, Debbie, while attending BYU. They’ve built a life of love and laughter together in the valley with their five children, who now have spouses and children of their own. Brad’s favorite title of all is “Grandpa,” and at the end of the day he loves what he does, where he lives and where he works.
Dealer’s Choice My mornings start with the Mormon Reader app, and a Ka’Chava shake with PBfit and a banana. I love listening to inspiring podcasts while getting ready for the day. After that, I’m in the office every day, and I genuinely love it. Evenings are all about family time. That might mean grabbing dinner out, watching a Hallmark movie, taking a temple visit or calling it an early night.
The Flop My greatest surprise in life? My wife, Debbie, still loves me after all these years.
Shuffle the Cards Serving a full-time mission, but more specifically my 60 days in the Provo MTC, was unforgettable and forever life-changing.
Go-to Game UNO, but using the Norton family rules. It’s so fun. Ask me.
Ace Up Your Sleeve Karaoke is my hidden talent. In my heart, I’m an aspiring ‘70s band frontman.
Wild Card I love taking people to Lake Powell — especially those who haven’t ever been before.
The 2025 Deck A bucket list item this year is a massive sleepover and Thanksgiving celebration at Grandma and Grandpa’s house.
Tomorrow’s Bets In 5-10 years, I see myself still doing what I love — bringing people together and making a positive impact. Whether it’s in my career, the community, church or my own family, I hope to keep creating meaningful connections and helping others succeed.