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Chari Pack

If Chari Pack’s life had a genre, it would be “action and adventure.” In her own words, “I want to try everything, and I’m not afraid of much.” Not even entrepreneurship, a role she has taken on with creativity and pretty pretty prints. In 2010, she built Persnickety Prints, a photo imaging boutique specializing in real dark-room printing. Persnickety Prints began preserving the stories of families through prints, and revenue grew to $3 million in the first three years. It was also ranked one of Utah’s Fastest-Growing Companies in 2014 and 2015 by our sister publication, Utah Valley BusinessQ. Adobe took notice of Chari’s skills as she used its program, Spark, which led to Adobe flying her to Adobe Max to teach other entrepreneurs about building a brand with innovative technology. Oh, Forbes also showcased her shine in 2021 on their Next 1000 list. She’s leaving a legacy through her life, and it’s documented through Persnickety Prints.

Fully Booked I always start by moving my body, either at a gym or outside, while listening to a good book or podcast. Then it’s off to networking events or meetings with my teams to find ways to educate people as to why they need to print their pictures. My daily focus is my family and my new app.

Plot Twist A fun surprise was Justin Bieber at Todd Pedersen’s retirement party.

Hero’s Journey Divorce woke me up. Life can change on a dime. I’ve never worked harder to give my boys opportunities that I never had and to prove to myself that I can do hard things.

Daily Underscore The Avett Brothers, Lord Huron, Zach Bryan, SYML, Michael Jackson.

Vital Title “The Lean Startup” by Eric Ries opened my eyes to the realization that successful entrepreneurship revolves around the customer and swift problem-solving. 

Tired Trope Humans with a victim mentality. We create the lives we want to live.

Storybook World I would create my own world without drama and social media influencers, war or aging — where we can eat chips and guac by the ocean, swim with wild dolphins, bike in the mountains and enjoy dance parties under the stars without our knees hurting.

The Sequel I’m driven to make a positive impact and leave a legacy. The greatest source of joy for me is in providing others with opportunities they may not have encountered otherwise.